Search Engine Marketing

How to Measure Success of Your PPC Campaigns with Google AdWords Metrics
“Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.” — Ian Brodie When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For
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Email Marketing
![14 Checklist for Optimizing Your Marketing Email [Download Free E-Book] 14 Checklist for Optimizing Your Marketing Email [Download Free E-Book]](http://www.digitalrajesh.com/wp-content/uploads/2016/12/marketing-email-checklist-1-400x200.jpg)
14 Checklist for Optimizing Your Marketing Email [Download Free E-Book]
From the subject line to the closing, there’s a science to writing the perfect email. Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader — especially considering 48% of emails are opened on a smartphone. In this ‘Hubspot’ ebook, How to Write the Perfect Email, they’ll walk you through the 14 key steps to optimize your marketing emails for opens,