What is Content Marketing?
According to Content Marketing Institute (CMI) “Content Marketing is a marketing approach focussed on creating and distributing valuable and relevant content consistently to attract and retain a clearly defined audience”.
Is Content Marketing for B2B is essential?
There is no doubt left any more that for B2B Content marketing is core fundamental and we all know it is very important and difficult to implement a successful content marketing strategy and very few companies are doing it successfully.
Below survey report help you to understand the successful rate on content marketing ROI shared by the marketers. Survey conducted by (CMI) Content Marketing Institute in which 5000 marketers responded and find below the same,
- 86% of marketer’s respondents that they practice content marketing
- Out of that only 38% said content marketing is effective
- And out of that only 21% said that there are successful at tracking ROI
It is clear that marketers understand the value of content marketing for the B2B segment but failing to success on the same.
Challenges in executing effective content marketing:
Challenge 1. Creating engaging content: Until you create and distribute quality and engaged content for your defined audience you will never taste the success. Know how to create engaging content
Challenge 2. Producing content consistently: Actually more than 70% of the B2B marketers producing more content this year compared with last year but creating more content doesn’t really meant good engaging content. Quality is more important than quantity.
Challenge 3. Measuring Content Effective: At last measuring your content marketing metrics plays a major role in optimizing your content marketing effectiveness for a successful ROI. Know how to measure content effectiveness.