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How to Measure Success of Your PPC Campaigns with Google AdWords Metrics

“Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.” — Ian Brodie   When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For

free ABM ebook

Everything you need to know about winning the biggest deals With Account Based Marketing You’ve heard the hype: Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype: How do you actually implement ABM in your organization? What are the best practices used by top companies? How can you best navigate the rough waters of change management? The Clear

linkedin ads

LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn

10 Tips & Tricks Helps you to Generate More Leads

Lead Generation is 6000 years of old concept 6000 years ago, Mesopotamian tribe invented a way to trade goods and services by exchanging tea, spices, food, weapons and even human skulls. This was later termed barter system. Money did not exist then. But even after money was born, barter system didn’t die. You can still see young children exchange Pokemon cards, goods swapping website are on a rise and some

14 Checklist for Optimizing Your Marketing Email [Download Free E-Book]

From the subject line to the closing, there’s a science to writing the perfect email. Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader — especially considering 48% of emails are opened on a smartphone. In this ‘Hubspot’ ebook, How to Write the Perfect Email, they’ll walk you through the 14 key steps to optimize your marketing emails for opens,

infographics

Importance of Infographics The infographic is a visual representation of complex data. It has emerged as one of the most popular forms of social content. It cause the way of human eye sees and reads content, diminishing attention spans, growing information overload, the unique ability to tell a visual story and the enormous viral sharing potential allowed by the medium. But it is tough to hire a design professional to create

Ideas to Get Emails Open by Your Prospects - (Subject Line Matters)

One of the very effective tool used by any sales people is email marketing. Easiest way to get connect and engage with prospects to nurture. But just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. And it doesn’t matter how much research and time you put

Content Marketing Strategy

What is Content Marketing? According to Content Marketing Institute (CMI) “Content Marketing is a marketing approach focussed on creating and distributing valuable and relevant content consistently to attract and retain a clearly defined audience”. Is Content Marketing for B2B is essential? There is no doubt left any more that for B2B Content marketing is core fundamental and we all know it is very important and difficult to implement a successful content

choose-domain-name

  Choosing the right domain name for your business is very important to enhance and build brand online. So it’s essential for every business owners or online marketers to think and analysis twice before choosing the Top Level Domain (TLD). It requires lots of thought and consideration because your domain name is your identity for your online business. So you make sure you choose the name that not only fits

email analytics

If you are an entrepreneur, email marketer or sales representative you must know when to send emails to your customers to get more people open it. You could be write a stunning subject line and create attractive email design for your email campaign, but all go waste easily if you send email at wrong time. So you must know what’s the right time to send your emails to customers or