Search Engine Marketing

How to Measure Success of Your PPC Campaigns with Google AdWords Metrics

“Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.” — Ian Brodie   When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For

Search Engine Statistics - Every Digital Marketer Must Know

Statistics on Search Engine usage and adoption to inform your search engine marketing strategies and tactics Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article. Hopefully, it will help you make better-informed decisions about the running of your search. Sourced from: smartinsights.com Please follow and like us: